Being a photographer is an attractive profession for people who love working creatively with an independent base. In the past years, this profession in a photo studio or freelance photography has seennotable changes. A few years ago, having a photo studio located in a central place was enough to get you going. 

Nowadays, it would be best to showcase creativity and constant innovation in marketing to become a successful photographer. Are you starting as a photographer? You can get your photography equipment at subsidized rates using the Shutterfly coupon and free shipping code.With the right equipment, you can deal with the shifting photography market better.

Today, having good technical skills as a photographer is not enough to serve as a good base for success. The better marketer would beat the better photographer if it were measured out. The good thing about this is that marketing is a skill that you can learn. If you have the talent for photography, you are already on the right path. Here are some offline and online ideas to get you started marketing your photo studio.

Business Cards 

Business cards have been an ideal marketing tool for years. They are easy to carry and give away. They are also a cheap way to market yourself. However, it would be best if you got yourself in the right places to give them to the people that matter. Business cards come with the added responsibility of doing good networking. 

As the studio owner, you are part of a community of businesses. Get to socializing with local companies and corporations; this will help you create opportunities for cooperation and new orders. You also must attend events around your locale. Events are a great place to create a network, and the business cards will come in handy.

Stationary

You can also print various stationery such as pens and diaries with your logo and contacts. You can use these as promotional materials for your studio. You could also give them to your clients when they come in for a photo session. They are a great idea to get the word out about your studio. They are also not expensive to produce, which means they will not eat away at your advertising budget.

Printed Advertising Material

Print advertising material and stand out from your peers. Printed advertising materials are a tremendous tangible takeaway. They are an easy way to make sure your prospective clients remember you. You can print flyers and posters and distribute them to various spots in your locale. You can use them to promote an offer that your studio is running.

Start a Referral System

Every client who walks into your studio is an opportunity for your studio to grow. A referral system is a great way to take advantage of your client’s networks. You could run an offer for every client you bring in, giving them discounts on succeeding sessions. The incentive makes sense, especially for return clients. It is also a great way to get the word out about your studio.

Conclusion

Running a photo studio is not an easy task, especially if you must market it yourself. With a few strategies in place, you can make it easier. Your photo studio can grow and expand quickly with the right plan and consistency.

Sources:

5 great tips to market your photography studio more effectively

15+ Proven Ways to Promote Your Photography Business

We get married. What good news, let’s go for the preparations.  Place of ceremony, dress, shoes, wedding rings, meals, guests and the photographer. For many of you, the question of the photographer’s choice is paramount: yes, you will have wonderful memories in mind.  But the photos will allow you to keep them even longer.

At first, it’s easy.  We tap on his keyboard, we refine the search by putting a precision with the canton and here is the drama. The two, five, fifteen, twenty there are hundreds of providers.  And they all have different prices.

• Where to turn? 
• Are they all professionals? 
• How to know?
• What will I have the right on D-day?

From a photographer’s eyes, we submit some tips, to try to help you in your search.

Choose according to your tastes

In my opinion, the main element in the choice of your photographer must be based on the images he will show you.  Browse the websites of photographers, look at the photos taken; it is already the first way to discover his universe.  Each photographer will work according to his own style, define the one you like and it will help you in the search.

Get in touch

Do not rush. We always propose to the future married couple a meeting several months before the ceremony, and without commitmentbecause it is essential for me to have a good feeling between the photographer and the bride and groom on the day. From the best photography studios this is a very important.

Ask for advice around you

Word of mouth

Do you have 15 friends who got married before you?  It’s perfect; ask them who they had to immortalize their union!  With a little luck, you were present at their wedding and you could even get an idea of ​​the photographer.

Book an engagement session

The ultimate test: Organize a photo shoot before the wedding.  It’s a good way to get comfortable with the photographer, discover his way of working and confirm your choice.  And in addition, it allows you to have beautiful pictures for your announcement.

What style of shooting you like

This may seem obvious to you, but it is important to look at the work of your future photographer, it is necessary that his “style” resembles and touches you. If his photos do not make you hot or cold … This may not be the right one.

For our part, our photographic style is focused on:

Seize the emotions

For us, it is essential to transcribe the strong emotions of this unforgettable day, as well as the spontaneous emotions.

The choice of the right light

The photographer of your choice must master the base of the photo, namely the light. Even in complex situations like a strong backlight.

The sense of detail

If your emotions are important to us, we do not neglect the small details so far, the bouquet, the wedding rings,and this element of decoration that is important to you.

Zero touch filmmaking is what’s new in 2020. Drop Kits are the easiest way for video producers to create video interviews in the post-COVID-19 world. Jon Kline is a drop kit technician and director of photography in Chicago.